Selah is a heated mat pilates and sculpt studio in Miami Lakes, FL, founded to celebrate the gift of movement and build a vibrant, gratitude-led community. I created a brand identity that feels playful, tropical, and deeply intentional—reflecting founder Karissa Disla’s mission to shift fitness from obligation to celebration. Rooted in warmth and sisterhood, the design blends joyful color, modern typography, and sun-kissed iconography to evoke the energy of Rio and the connection of community. From flexible logos to custom icons and tactile collateral, the brand invites movement that’s empowering, inclusive, and full of joy.