Services:

BRAND identity
logo suite
handdrawan illustrations
SOCIAL GRAPHICS
digital guides

Maison Balkemii is a modern wellness platform rooted in Ayurvedic wisdom and intentional ritual, founded by the incredible Sharan Heran. The creative direction for this brand was all about blending poetic storytelling with grounded design — making Ayurveda feel both beautifully accessible and deeply authentic. From the color palette to the typography, every detail was crafted to evoke calm, clarity, and connection. The visual identity honors tradition while feeling fresh, editorial, and inviting — just like the experience of learning how to come home to yourself again.

“Alexandra took my vision and brought it to life most thoughtfully and creatively. I came in with just a brand name, a mission, and a general vibe—and she helped shape it into a visual identity that feels truly aligned and impactful. She’s incredibly professional, collaborative, and fun to work with. From navigating scheduling hiccups to refining the tiniest details, Alexandra was patient, flexible, and always on point. The final result not only exceeded my expectations, but it also gave me the clarity and confidence to move forward with my brand in a bold, intentional way.”

- Sharan Heran, founder of maison balkemii

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